Take the Start Stop Challenge

This Start Stop Challenge just might change your life.

While doing an online yoga class for the first time in weeks yesterday, I got an idea. As I’ve benefited greatly from doing 30-day challenges in the past, I thought, “Why not do a healthy 30 day challenge in January?” Of course as January has 31 days, let’s call it a 31 day challenge. “I’ll do a yoga class every day for the month” I thought, but I know that I can do more than that.

Research proves that having someone to keep you accountable greatly increases the likelihood that you’ll reach your goal so I’m looking for people to keep me accountable. Will you be one of them?

Sign Me Up!

Click on the image below to fill out a short form and to enter the draw to win $250 by participating in the Start Stop Challenge.



What’s the Prize?

I’m offering you a chance to win $250 CAD by joining me on this self-improvement journey for 4 weeks. On January 31st, 2021, there will be a draw held between the people who have remained engaged with the challenge. That does not mean that you need to complete your challenge perfectly to qualify. Rather, you only need to show that you you are working on it by attending one or more zoom meetings with me in January, by emailing in your progress or by indicating your actions on Instagram. I will pay out this prize only if I have at least 10 participants for this challenge, so if you know of anyone else who would be interested to join, please forward them this LINK to this page.

What’s the Challenge?

To enter this draw, you only need to fill out a simple form letting me know at least one healthy habit that you are going to start doing (that you will do every day, daily) and at least one thing that you are going to stop doing (and not do for a single day) in January 2022. You don’t need to get your Start Stop Challenge perfect, but will need to remain engaged to qualify for the draw on January 31st. After filling out the form, you will receive an email from Tony with further details.

The deadline to enter is midnight MDT on Sunday evening, January 2nd.

I’ll start my challenge on the first but know that some people will benefit from the extra two days to get started. This short video below explains the concept.

Why is there a prize for participation?

1. I genuinely want other people to play towards their own self-improvement goals with me, and a little incentive can make the difference between thinking, “Oh, yeah, that sounds interesting” to “Heck, I’ll sign up now!”

2. I do good work in the world as a virtual event producer and a Solution-Focused coach. Since I left Facebook at the end of August, 2021, I’ve been on social media much less. This has been great for me and I’m ready to have fun with a new project. I know that this project has the potential to help many people and can also put the spotlight on the good work that I do. 

3. I love a good challenge.

What I will START and STOP

You only need to commit to one “start” and one “stop”, but you can do more if you like. Below is what I’m committing to for January 2022.


Yoga every day. I recommend this YouTube yoga instructor named, “Kasandra”. I’ll take her “Morning Yoga Movment 30-day challenge“.  These classes are all around 10 minutes long.

Green smoothie every day. I like the recipe created in “Wildfit” called the “Alkagizer”. Blend up 1/2 avocado with 1 piece of celery, about 3 inches of cucumber and your choice of greens. Yummy!

Outdoor movement every day. I’ll go for a walk or get some kind of exercise every day in January. If you fancy a day on the slopes, reach out to me as I’ve got a season pass at Lake Louise and go often.

Daily Journalling. I’ll write a list of things that I’m grateful for every morning and also set an intention every day this month in my writing process.


No caffeine. I’ll take a break from my love of coffee and also not drink tea in January 2022.

No alcohol. I’ll do a “Dry January” and won’t take even a sip of a pint or a tasty cocktail this month. January is always a great time to give my body a break from alcohol. Sometimes it lasts for several months and I find that my energy is much better without it.

By participating in this challenge, you will be invited to some optional free events on Zoom to connect with other people taking the challenge, you may be offered a complimentary coaching session and you will almost certainly have fun.

How about you? What could you accomplish next month?

So don’t hesitate, take 3 minutes, register and help me and help yourself get the new year off to a great start!

Tony Esteves is a virtual event producer and facilitator at Neole Inc, a solution focused coach and a circus performer. Tony is also the author of the book, “Talk2MorePeople: Change Your Life by Meeting people.” He is passionate about spending time in the mountains and creating human connection. He also owns a mirror suit. To connect on LinkedIn or to find Tony in other digital spaces, click HERE